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Notes from the build.

Straight, practical takes on building, buying, and automating well. No filler, no hype, just what we have learned doing the work.

Strategy / July 24, 2026

Build vs. Buy: buy the boring stuff, build what makes you different

The whole decision in one line: buy the commodity, build only what makes you different. Where off-the-shelf quietly costs you, the honest part most custom shops skip, and a five-question gut-check for when you are torn.

Stewart Liberti-Wilson · 4 min read Read

More articles on the way.